Personal grooming is not a gender-biased topic any longer. Men have become very conscious of their body and skin as women and feel that it represents a positive lifestyle and attitude. According to industry players, beauty products such as moisturisers, serums and cleansers are no longer the right or privilege of women only, with men spending more on skincare and treatments than ever before. How you present yourself is important as it represents who you are and make an impression. Men in Singapore have made it a daily routine to pay more attention to their skin involving a facial wash, toner, sunscreen and serum to moisturise the skin. Korean brands such as Sulwhasoo are popular among the men and in great demand in Singapore. As a result, several gender-neutral skincare products have entered the market.
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